Thursday, May 10, 2012
Lights, Camera, Transaction
If you manage to buy something in Xtra Vision you will receive a receipt with the message “Your transaction was successful” printed on it. The recent transaction wherein my eight year old used a gift card to buy himself a few DVDs was successful. What a relief. I couldn’t begin to quantify the anxiety and stress I felt as we approached the cashier.
What happens if the transaction is not a success? Do they just shake their head mournfully at me and point to the door, do they hand me back a receipt with “Your transaction was a failure” written on it and let that do the talking. Or do two square headed Eastern European gents emerge from behind the counter to flank and escort me out in case I dispute the verdict and decide to make a scene?
Or maybe these messages are more to do with the cultural rather than the commercial aspect of the purchase. Am I more likely to obtain the coveted successful verdict buying something like Three Colours Blue, and am doomed to failure as I head to the counter clutching a copy of The Adjustment Bureau. It might be the case.
I was in Xtra Vision one day a few years ago attempting to buy the film Year One with Jack Black for my six year old. The chap behind the counter needed to be cajoled into letting me buy it as he insisted on reassuring me how bad it was. Cultural stewardship was important to this lad, his sole motivation it seemed. Maybe his star has risen, he’s now running Xtra Vision and these messages are his idea.
He’s on a one man mission to protect us from Drew Barrymore. I suppose it’s possible.
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