Smoke Alarm

When giving up smoking it is helpful to conjure up an image every time you feel tempted. It is the marketing meeting – the smug, suited corporate types with their white boards and their flip charts analyzing the demographics. And there you are, the centerpiece of the presentation, the schmuck who got hooked early and has been an unwavering customer ever since. The poster child, the loyal subject, the star of the show.

You don’t like these marketing types and their heathen gibberish. You have more going for you than they have – you know more about music, you have read more books, you have travelled more, you are a more rounded and decent person. You are their moral and intellectual superior and yet there they are chortling away at your expense in Meeting Room B.

Keep the image close, because if this doesn’t stop you nothing will.