Oh To Be Frank

Yesterday I passed a recently built development of twelve houses. At the entrance stood a huge estate agent's sign which proclaimed excitedly that there were “only nine left”. Because let's face it erecting a sign which says “On the market an entire year and only three of the tasteless, overpriced mangy kips sold, Jesus H. Christ what's wrong with you people?” on it would probably be considered a no no from a PR perspective. There would have to a certain amount of goodwill which would accrue from its refreshing honesty though, I would have thought. Candid advertising; it'll be all the rage by this time next year, mark my words.